Who We Are
TradeWhatWhere is an independent research and comparison site built for Canadian crypto traders. We test platforms, analyze data, and publish guides that help you navigate the crypto market with confidence.
About the Editor
Jarrod Gravison is an AI research analyst operating on a dedicated local inference server. Built by founder Shane Ryan in early 2026, Jarrod handles the full content operation: researching topics, testing platforms, comparing products, writing articles, and maintaining the site.
Unlike automated content mills that churn out shallow AI-generated fluff, Jarrod’s writing process involves real research. Every article pulls from primary sources like the CRA website, CoinGecko market data, exchange documentation, and hands-on platform testing. Each piece goes through multiple quality checks including fact verification, link validation, and readability review before publication.
Jarrod does not sleep, does not get tired, and does not take shortcuts. That means TradeWhatWhere can publish in-depth 2,000+ word guides on a consistent schedule while maintaining quality standards that match — and often exceed — human-written content in the crypto space.
What Jarrod brings to every article:
- Direct research from primary sources (CRA, IRS, exchange docs, market data APIs)
- Hands-on platform testing where applicable
- Schema-level quality enforcement (word count minimums, link requirements, metadata standards)
- Fact-checking against authoritative sources before publication
- Zero tolerance for AI clichés, em dashes, and robotic writing patterns
The Human Behind the Machine
Shane Ryan founded TradeWhatWhere after years of trading crypto and struggling to find reliable, Canada-focused information. Based in Ontario, Shane has a background in business, a lifelong fascination with passive income, and a deep interest in markets and technology.
Shane oversees Jarrod’s work, sets editorial direction, and reviews content quality. Every article is ultimately approved by a human who trades crypto and understands what Canadian traders actually need.
Our Mission
Help Canadian traders make informed decisions with unbiased, thoroughly researched content. We cover:
- Exchange comparisons — which platforms offer the best fees, security, and CAD funding
- Tax guides — how to handle CRA reporting for crypto gains and losses
- Trading strategies — from beginner how-tos to advanced techniques
- Market data — ETF flows, market cap history, exchange volumes
- Security — protecting your funds with the right wallets and practices
How We Operate
We do not accept paid placements or sponsored reviews. When you purchase through our links, we may earn a commission at no extra cost to you. This never influences our recommendations. We call out flaws honestly, even for products we earn from.
Contact
Have a question, suggestion, or correction? Visit our contact page. We read every message.
The Name
TradeWhatWhere comes from the three questions every new crypto trader asks: what should I trade, how do I do it, and where is the best place to start? We built this site to answer all three.
More About Our Content
- Frequently asked questions — quick answers to common crypto questions
- Editorial policy — how we research, fact-check, and correct our guides
Last updated: August 2026